Google has added some much needed new features to their adwords service. For those of you out there that are webmasters, and make some additional revenue from putting Google adwords ads on your site, these changes are very welcome.

The first of the changes is the best one (in my opinion). You can now have more then one ad block her page, (to a limit of three). Some pages are so long, that they would benefit from more then one ad. (on many of our pages, the ads are so small that most people don’t notice them at all.)

Other changes are; Collapsing ad blocks (to save you having empty spots on your site when not enough ads are available), some changes to the look and wording of the text above ads, and several changes to the sitesearch features.

The information came to me in an e-mail directly via my adwords account, and I’ve not yet found a page on Google detailing the changes, which is why I have not referenced one here, but the main adwords overview page can be found here.

Update: I don’t know if all the changes are in place yet, or perhaps I am doing something wrong, but as yet I’ve been unable to get more then one google ad on a page to work. I use This page to test such things and it isn’t working as yet, two of the ad blocks are still blank.

Regards

Franki

This article was posted on Thursday, September 2nd, 2004 at 6:54 pm