After seeing this article at TheInquirer, I was intrigued enough to go looking for some examples of this new advertising method. My first Google search turned up this explanation of the system at TMF. Scroll down that page until you see the double underlined Green link called “credit” and move your mouse over it. It is bascially a way of advertising via popup tooltips.
The new advertising method is apparently called “IntelliTXT” and for some reason it seemed very familiar to me. Then it hit me, this is very similar to the Smart Tags system that Microsoft tried to introduce a couple of years back. They were not successful because Microsoft were going to roll it out via Internet Explorer onto sites that they had nothing to do with. IntelliTXT appears to be similar to Google adwords in that you sign up for an account with them and they manipulate any text they want in the site to create ad links. The information from the horses mouth can be found here.
I’m not sold on this idea, but I guess advertising is always going to be part of the Internet experience and they have to come up with ways to reach their target markets without being blocked. These green text links are still less annoying then popup or popunder ads.
Franki
