Microsoft have been playing around with their own search technology for ages now, and had a working beta that I’ve mentioned here a couple of times before. Well, now they have rolled it out in place of their previous Yahoo results. It will be interesting to see how that affects our hits from MSN, as their new system seems to produce results more like Google’s then Yahoo’s. And we fair pretty well with Google. I’d say it will be years before they have a service as clean as Google, but one thing Microsoft has in big heaped piles, is money, they can simply throw money at their search engine until it’s good. (They already have it seems) And Microsoft have one of the best marketing departments in the IT industry. Even the truth can’t stop a good marketing campaign over there. Google is in for a fight, because you can bet MSN search will be built into everything in the next version of Windows due out in 2006/2007. Think I’ll stick with Google, I just trust them more.
Read more at Eweek.
