An interesting story here tells of a restaurant in New Zealand that failed to keep their online menu and price list up to date. As a result they were fined 3000 NZ dollars and ordered to pay court costs of a further 260 dollars. Apparently, they were advised several times of the discrepancies and failed to take appropriate action and pled guilty to breaching the Fair Trading Act. This is a very interesting issue for web masters of e-commerce sites, and I doubt it will be long before we start seeing such cases popping up all over. I imagine it is very important that if your site doesn’t always exactly match reality, that you have a disclaimer stating that there might be discrepancies.
