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by Don

Sources say that Yahoo is readying a text only advertisement vehicle that will compete with Googles AdSense product. The AdSense product allows smaller web sites to display ads served by Google that are triggered by keywords contained in the page on which they are served. To date, no other advertiser is competing with a significant stake in this market.

We have offered AdSense ads on our site, but have not found it to be highly productive, despite daily ad views of between 3000 and 5500. We do better on donations (see link at bottom of this page to donate) to offset the costs of running our site. We have not sought out impression advertisements thus far, mainly due to the sales effort required, so something like AdSense makes that part of it easy because they bring the advertiser to you.

Will competition in this area increase revenue to the host sites? Do Yahoo and Google each try to pay a little better than the other to get more placements? Or does this cut in half a fixed amount of revenue for advertising?

Currently Yahoo offers sites an opportunity through it’s affiliate programs. We do not find any mention of this program at Yahoo presently, so I presume rollout may be a future thing.








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