Google is currently testing Adsense ads in RSS feeds, initially in Weblogs Inc and Gmail clips but testing will probably expand further quickly. Since RSS has become amazingly popular with bloggers now days, and news services are starting to jump on the bandwagon as well, it is probably safe to expect that Yahoo and the other search and content portals will follow suite. If you have a popular Weblog (Blog) and your traditional advertising isn’t making as much money as it should be, RSS ads might be the way to increase your revenue.
If current trends are anything to go by, where Google goes now, Yahoo will surely follow shortly. Once the technology/methods behind RSS advertising have matured sufficiently, we can expect to see all the big players jump on the bandwagon. Especially when you consider that once IE7 is released, all the mainstream web browsers will have RSS readers as core functionality, and email clients like Thunderbird already have readers too.
May 27th, 2020 at 1:27 am
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