It’s been official for a while now, but for anyone that hasn’t already heard, ICANN (Internet Corporation for Assigned Names and Numbers) has approved the .xxx TLD (Top Level Domain) for online porn sites. The problem is that it isn’t obligatory that such sites use only .xxx domains so the result will be that many of the sites will buy their xxx domain and keep their existing domains as well. The porn industry seems to rely to some degree or another on the “impulse buy” where people find them without meaning to and decide to have a closer look. If all porn was under a xxx domain the days of finding yourself at such a site by accident would be long behind us. Since that is likely to significantly hit the profit margins of such sites, they will fight tooth and nail, any move to make xxx the only domain porn sites are able to use. Since xxx is useless as a filter of un-requested porn unless it’s uniformly used and enforced, this raises the question: What good is it then?
On the upside, a certain movie series that initially starred Vin Diesel would be able to register xxx.xxx for their next release. 🙂
