I’ll be the first to admit I’m not on the podcasting bandwagon. I don’t own an ipod or anything like one. I probably won’t anytime soon either (see my beef with Apple). But the whole emphasis by Apple on protecting the name podcast presents me no issue at all. There are several suggestions on how to rename the concept (instead of the protected thing), and even some suggesting that people nominate a successor term to be used. I’m like Scoble on this one, videocast, audiocast and perhaps mediacast for both audio and video (ironically if you go to mediacast.com you find that they are called netcasts, webcasts and cybercasts …). Then we can add fantasycast (or is that already taken?) for when we add in aroma and other senses like misting etc. (you laugh, some are actually working on such concepts). Anyway, they are all descriptive, in fact more descriptive than podcast anyway.

This article was posted on Wednesday, September 27th, 2006 at 1:55 pm