Today I was watching the most amazing story I have ever personally seen, a young musician at Louisville who plays in the marching band. The kid is truly talented. So I decide to watch the ABC News Video On Demand.

The problem is that to pay for the bandwidth they are using to bring me the video (and perhaps lots of other good things), they place a random video in front of the story. The advertisment if for Folgers and they have a blindfolded guy apparently doing a taste test. Now maybe I am being overly sensitive, but to have an advertisment of this nature in front of a story about a guy overcoming sight limits somehow seems in poor taste.

Of course the above three screenshots are property of ABC News.

Am I wrong about this, or should they be a little careful to do what google adwords does in reverse – exclude in-appropriate content because of the nature of the news story?

In fairness, I refreshed a dozen or two times and there was another Folgers ad (although it was about a baker struggling to get up — seems not all that tough compared to what Patrick’s dad does in the following video — in fact having Patrick’s dad who works a night job at UPS to be available for his son would have been a better ad — feel free to send me the 10% finders fee Patrick when they pick up the ad), Walmart ads, City Bank Freedom Card ads, etc.

This article was posted on Tuesday, December 19th, 2006 at 9:17 am