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by Don

At year end, everybody and their brother (and sister) issue the best of lists. There are hundreds of them. Somehow by following a link in one of them from some guy named Red, I wound up over at a site called Duct Tape Marketing. Now as may be obvious, I am not all that much into marketing (you can donate to keep htmlfixit up and running by the way — how is that for actually marketing us?), but I followed the link because I like duct tape — in fact, it has often been described as man’s best friend, and I happen to agree.

Two interesting things struck me, first, the lead story suggested that you give something away to get people into your location. The best part of the advice, to my way of thinking, was what he said — do not ruin a free offer with small print. That is something we do well here at htmlfixit.com. We give away our statistical hit counter and a download script free of charge. There is no hook, period. You can use them freely, modify them, give them away to friends at the holidays if you are strapped for a gift (and you didn’t find a good idea in da Yoopers song, everybody can use some back bacon, eh?). Our only hope is that you either donate volunantarily to us, or that you buy one of our advanced scripts (that are only $10 by the way). I am not sure if we do a good job of selling you something once you get here — although that also isn’t our primary purpose, but we do need to pay the bills to stay up and running.








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